Pros of Coming Soon Real Estate Market- Heritage at Highland Park

Generally, ‘coming soon’ is similar message that refers to the product for sale and business about to open. But when it comes to real estate ‘coming soon’ refers to several things that the average seller or buyer may be unaware of. The standard of professional Realtors is to list each home for sale on MLS to encourage the healthy market competition. Moreover, they assure that the market data is as accurate as possible. MLS listing also guarantee unparalleled exposure for each listing.  Putting your home on MLS means your home is now available to purchase. Coming soon listing is not added to the MLS, only few people know about the property. There are several pros of coming soon listing or real estate market that can benefit agents, buyers or seller. Let’s have a look at some of the main advantages of coming soon listings.

1.      Increased Privacy for the Seller: Coming soon listings are not on MLS or Multiple Listing Service which offers an advantage of increased privacy to sellers. Because the seller can have more control over who sees the listing as the listing can only be shown to private groups that have been screened by the listing agent rather than going on the universally-accessed listing service. Sometimes a home may not be in excellent condition for showing and they only want a select few looking at it.

2.     Limited Foot Traffic through the House: With the passage of time many old real estate Realtor, brokers, agents or communities able to get big traffic on their sites. They often aim to increase their wen traffic through inclusion on search engines which cause headache for potential buyers to go through long list of homes or listings. On the flip side coming soon listings are best for clients who prefer to have little foot traffic through their homes as possible. You’re pretty much guaranteeing by limiting the number of potential buyers who can see the property that fewer buyers will walk through the door.

3.     You May Get a Discount on the Commission: There is a chance that you’ll get discount offer from real estate agent to lower their commission if the home sells before it officially goes on the market.  Since the sale is happening instantaneously, the real estate agent will get more profit and may agree to pass that benefit on the seller. Because in this scenario agent would not have the same marketing expenses. But you need to be careful that the agent is not attempting to represent a buyer as well, creating dual agency. Your agent should remain a seller’s agent.

4.    There Might be a Buyer Who Always Wanted Your House: Some homes holds special place in every buyer’s heart. Buyers always say to them ‘if that home ever comes on market I’ll buy it’. There are always some buyers who want to buy that particular house. If you own such house consider yourself lucky.  Putting such home on market with coming soon sign will stop buyers to purchase another home.

5.    The Listing Agent is Likely to be the One to Sell the Property: The one who get advantage from coming soon listing is listing agent. By limiting the exposure of the listing, the agent guarantees that he will be the one to sell the property. The property dramatically decreases the competition faced by the listing agent if few other agents will learn about it. In such case the potential for dual agency increases significantly. Dual agency is where agent represents both seller and buyer of the property. It is understood that the seller wants the highest sale price and the buyer wants the lowest sales price which means dual agent cannot serve the best interest of both. On the other hand dual agent is able to collect a double commission.

Heritage at Highland Park- Coming Soon in Early 2019

Heritage at Highland Park is newly developed master plan community in beautiful Highland Park borough, Middlesex County, NJ. New exquisite community of 110 townhomes will open in early 2019.  Enjoy the finest living at premium location with very affordable prices. Great townhomes comprises 3 bedrooms, up to 3 baths and 1 car garage, all built on 1,932 square ft. of living space. Modern and advanced home features are placed in every home including open and spacious floor plans, dramatic kitchens, desirable 9 foot ceilings and designer finishes. The beautiful community is just short drive to Robert Wood Johnson University Hospital and Rutgers New Brunswick. Enjoy shopping and world class restaurants in downtown Highland Park located just half mile from community. The community is also one mile to the New Brunswick Train Station and close to Routes 1, 18 and I‑95.

For booking and details contact us at any convenient hour, we are always there to serve you!