6 Ways to Generate Real Estate Leads

Innovation and creativity is essential element of a successful real estate business but sometimes all you need to do is review the foundations. While generating real estate leads reviewing your foundations can give you the best results. Especially when you approached basic ways with clear strategy it really works! So rather than putting your brain into cooker pressure, try these prove methods to generate real estate leads because Old is really Gold!

Boosting Your Real Estate Agent Website

This is your first step if you don’t already have a professional website set up. On the other side if you do have a website but it’s not generating real estate leads for you, it’s time to review all the major aspects. It is necessary because real estate website is a really effective platform and even if yours hasn’t been yet, it can and should be for lead generation.

·         Start from reviewing your online lead generation strategy for your website. Also review your landing pages, use of CTAs and make sure everything is as SEO friendly as it can be. If still things not working research new tactics to lead generation or hire a professional to do the job.

·         Use of analytical tools is another good thing you need to do. You must know from where your leads are coming. Make sure that they are being nurtured on your website in an effective way.

·         In order to make better interactive with your leads consider adding live chat to your website.

·         If your website displays client testimonials, active listings and contact information well done, but it’s time to take one step further to generate more leads. Set up a blog page that provides valuable content.

·         All the content you share must be SEO friendly. Using right keywords and right topics allow quality leads to find you through search engines.

Effective Social Media Marketing Strategy

You already have a page on every social media platform right? Facebook, Twitter, LinkedIn or Pinterest are powerful social media platforms to generate real estate leads. But what’s the reason that social media is not generating effective leads for you or how you can improve this? Here are few tips.

Facebook Real Estate Lead Generation Tips

·         Your page should be ‘Business or Brand’ profile instead of your personal profile. If you’re using your personal profile it’s better to create a new one. Because Business profile allow you to use different marketing tools which help you to advertise your real estate business more efficiently and keep track of its effectiveness.

·         After the right profile, next you need to review all of the images you’re using from your logo to headshots. High quality images attract the leads so consider updating them with more suitable replacement.

·         Add a CTA button because this button is how to generate real estate leads through your profile. CTA button is an easy and obvious way to reach out to you.

·         Promoting your content on Facebook, sharing useful content from around the platform and interacting with comment section and groups is powerful social media strategy to generate real estate leads.

·         Facebook has millions of users so don’t forget about setting up Facebook as campaigns as well as messenger ads because you want to optimize your ads to reach as many real estate leads as possible.

LinkedIn Real Estate Lead Generation Tips

·         Just like Facebook your LinkedIn profile has to be professional. Set a professional background photo for extra appeal, use appropriate headlines and suitable images that represent your real estate brand.

·         Instead of sending connection request to the people you already know or to random people, think about people who could actually be real estate leads in your market. Start connecting to real estate investors, mortgage lenders, local lawyers, tax and financial advisors to get more real estate referrals.

·         LinkedIn allow you to reach different audience than Facebook. Sharing content on LinkedIn may help you to find higher quality leads and is that possible? Let me explain! Over 44 % of LinkedIn users have an income of more than $75,000 and 75 % of the users have an income of over $55,000. Because you need to target social media users that are in good financial place where investing or buying in real estate make sense. And for this LinkedIn is probably your best bet. So share great content and be active to make this real estate marketing strategy effective in generating quality leads.    

Be sure to review whatever strategy you use for all platforms and adjust and enhance.

Cold-Calling Expired/Withdrawn and FSBO Listings

Cold-calling is as effective strategy as online real estate leads. It’s a common thinking that cold-calling has a very low successful rate but keep in mind that we’re talking about specifically calling those people who’ve properties they want to sell. You know they want to sell them as the listings were active at one point so the chances of conversion are much higher than cold-calling just anyone whose number you’ve come by. Ofcourse, that’s only when you approach this lead generation strategy correctly.

·         Expired/Withdrawn Listings

Research is your first step! Be sure that the listing is no longer under the contract of another agent. Once you confirmed this, try to figure out what went wrong for this seller lead. Inherit problem is not the only reason. Sometimes, it comes down to insufficient marketing, an unappealing description, bad photos, unreasonable asking price etc are causes too. Try to find the solution before picking up the phone.

·         FSBO Listing

Don’t stop to contact just because it seems like FSBO listings made their mind on not working with a real estate agent. You might have to suffer through a few speeches but eventually you’re likely to find a lead who just wants to sell his property and is ready for help. If it’s your first time cold-calling FSBO listing, try different approaches and see what lands you more clients.

Real Estate Lead Generation Program

If you really want to take your business to the next level and always have qualified leads you can depend on to close a real estate deal, then lead generation programs are the answer. The problem comes up with choosing company or program.  Unfortunately, many will sell you a list of contact information and you’ve to figure out which one is qualified. This can make purchasing real estate leads fruitless, especially when a whole list fails you. That’s the reasons many people avoid this method to generate leads.

Get Real Estate Referrals

Referrals play an important role when it comes to real estate business. It can help you to expand your business as well as getting new listing and deals. Pay special attention to this matter and form a strategy to get more referrals.

·         Stay in touch with previous and current clients/leads. When you help them to get what they want or help them to sign a good deals, they definitely remember you. Most of them value you and refer you whoever asks them for good agent.

·         Don’t hesitate to ask for referrals. The only thing you need to do is being respectful and wait for the appropriate timing.

·         Network to grow your SOI. Expand your network by going to local gatherings and professionals and get yourself out there. Because these people can end up being great sources of referrals.

·         Keep in mind that everyone around you is either a lead or a source of referrals so carry yourself in a way that you would reflect on business and boost your career.

Nurturing Real Estate Leads

The final strategy to generate real estate lead is nurturing. It might not fit in with a list of ways to generate real estate lead but believe me it really can be a great source. Many leads that land on your lap may not be ready to buy or sell yet but at some point down the line, they’ll be and you want to be the real estate agent they want to hire. And this can only be ensure when you keep up your relationship with them. Value your relation through by sending them your newsletter, email campaigns, share content from your blog, follow up with automated emails to save time and wait. This may take some time and money but it is worthy investment when leads you found months ago are calling you and saying “I’m ready”.  At that moment you’ll realize nurturing is an effective way to generate real estate leads.

If you’re wondering how to generate real estate leads, try one of the above mention strategies. Every client, agent or niche market is unique so there’s a possibility that one of these strategies work better for your business. Reviewing class ways of real estate lead generations give you no harm but make sure that you’re attacking each channel in the best possible way.